Hi there! I’m Natasha, Sales Coach, consultant and speaker, and creator of Heart not Hustle™️.

With over 16 years as a successful sales professional with a Fortune 500 company, I help new and seasoned business starters, and owners, discover and finesse who they are and
what they offer so they can
elevate their business’ strategy and reach their goals.

After leaving the corporate world, I found a heart for corporations & entrepreneurs looking to garner their gifts and passions to create their own businesses.

My collegiate background, unique career experience, and motivating empathy all play into the success of Heart Not Hustle™️. I've helped clients and partners with my warmth and toughness through my research-based methods and “one-on-one” tactics that help them grow as sales teams, entrepreneurs, organizers, and leaders. My goal is to continue sharing my story, consulting/coaching corporations &entrepreneurs by helping them focus on the “heart” of their business and not just the “hustle.”

Then I finally found my purpose, helping entrepreneurs lean into their gifts to serve others.

After walking across the stage years ago to joyfully collect my  collegiate degree, I walked right down a winding path that would challenge and shape me, and lead me to almost two decades of a highly successful and demanding career. My natural desire to learn, and work hard, allowed me to steadily climb the corporate

I was tired and stressed, but successful. Until, that is, the tragic
loss of my newborn son upended my idea of what being “successful” truly meant--and what “work-life balance” truly meant. This traumatic event led to a changed perception of the business world, sales industry, and of life in my eyes. I began sorting out the pieces and asking herself the hard questions. 

This personal, and very intense, Q&A resulted in my new path—and a new drive to help other individuals find the entrepreneurial and meaningful success they desired. Whether out of tragedy, financial failure, or life-altering indecision, I help you find motivation and clarity.

Enneagram 2 - but my wings 1 and 3 are neck and neck. Serving people is my passion and I rely on prayer and my coffee (mostly creamer) for my superhuman energy.


Natasha Hemmingway is a corporate & entrepreneurial-based Sales Coach, Consultant and Speaker

and the creator of Heart Not Hustle™️—a coaching firm founded with an aim to help corporations & entrepreneurs find, and focus on the deeper meaning behind their business motivation and sales message. She helps corporations & entrepreneurs master their authentic sales process & sales strategy, achieve meaningful success and maximize their sales wins by bringing the Heart Not the Hustle™️.

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I was a competitive gymnast for 9 years.


I won State championship in high school on the 4x100 track relay team.


I luuuuuurv hazelnut coffee creamer. Like I said, I run on prayer and coffee (with mostly creamer). LOL.


I have my motorcycle license. 

Your at-a-glance guide to where I stand on all the truly important things.


Favorite indulgence

Anything apple - apple pie, crisp, crumble...all da apple

celeb i'd love to meet

Oprah, DUH - and Zim Flores

Guilty pleasure

Watching documentary films

alternate universe job:

Hmm..definitely an OBGYN!

favorite place i've been:

Anguilla. Buying my second home there ASAP.

drink of choice

Hazelnut Latte, please!

can't live without

God & My Family

usually craving

French Fries LOL

beach vs mountains

Beach, beach, baby

favorite show to binge

Formula 1

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Connect with me on IG for inspiration and tips around sales, biz, and life!